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The Performers
03

The Influencer / Clout Chaser

You know this person. They're always filming. The phone is always out. Every moment is content — the lunch table, the hallway, the breakdown. They went viral once, maybe twice, and now they're chasing that feeling like it's oxygen. The follower count isn't just a number. It's a report card on whether they matter today.

Step 1 · Understand
Why the camera is always on
Step 2 · Go Deep
The woman who crashed a dinner party
Step 3 · Act
6 practical things you can do starting today
Understand

What the screen is hiding

Here's what most people miss: this isn't about vanity. It's about terror. Your friend has built an entire identity on a platform where approval is quantified in real time. Every post is a test. Every story is a referendum. And the algorithm doesn't care if you're tired or sad or having the worst week of your life — it only cares if you're still producing.

The loneliness is the worst part. They're surrounded by engagement — comments, DMs, reactions — but almost none of it is real. Nobody's asking how they actually are. Nobody's seeing the face they make when the camera flips off. They've become so good at performing that they've forgotten what it feels like to just exist without an audience. And the scary thing? They're not sure anyone would like them if they stopped performing.

A lot of the time, this whole thing started as an escape. Maybe home is hard. Maybe their family doesn't see them. Maybe they feel invisible in real life, so they built a place online where they could control the narrative, curate the image, be someone people wanted to watch. And it worked — until it didn't. Until the thing that was supposed to make them feel seen started making them feel like a product.

The lie running their life

If enough people approve of me, I'll finally feel okay.

What they actually need is to be fully known by someone who doesn't need them to perform. They need to be seen on their worst day, with no filter, no caption, no angle — and still wanted. What they do NOT need is someone telling them to get off their phone or that social media is fake. They already know that. They just don't know how to stop.

Go Deep

The good news for someone carrying this.

Luke 7:36-50 · The woman who anointed Jesus

There's a woman in Luke 7 who crashes a dinner party. She's not invited. She's not welcome. Everyone in the room knows exactly who she is — her reputation walked in before she did. The religious people are horrified. This is a respectable gathering, and she just made it awkward. But she doesn't care. She's not there for them.

She comes in carrying an alabaster jar of perfume — expensive, the kind you save for something that matters. And she goes straight to Jesus. She's weeping. She's washing His feet with her tears, drying them with her hair, kissing them, pouring out the perfume. It's excessive. It's public. It's the kind of thing that gets recorded and replayed and judged. Everyone is watching.

The host — a Pharisee named Simon — is disgusted. He's thinking: If Jesus were really a prophet, He'd know what kind of woman this is. He'd pull away. He'd protect His image. But Jesus doesn't pull away. He lets her ruin His reputation to restore hers. He lets her be seen — fully seen, in all her desperation and need — and He doesn't flinch.

Then Jesus tells Simon a story about two people who owed money. One owed a lot. One owed a little. Both debts were canceled. Who loves the creditor more? Simon answers correctly: the one who was forgiven more. And Jesus says, You see this woman? You didn't give me water for my feet, but she washed them with her tears. You didn't greet me with a kiss, but she hasn't stopped kissing my feet. You didn't anoint my head with oil, but she poured perfume on my feet.

Then He says the thing that changes everything: Her many sins have been forgiven — as her great love has shown. He turns to her and says, Your sins are forgiven. Your faith has saved you. Go in peace. She came in as the woman everyone knew by her worst moments. She left as the woman Jesus called forgiven.

This is the same Jesus who went to the cross. He didn't protect His image. He didn't manage His reputation. He let Himself be mocked, stripped, and killed in public — so that people like this woman, people like your friend, people like you and me — could be forgiven and known and loved without having to perform for it. He rose from the dead to prove that the approval that actually matters can't be taken away by a bad post or a drop in followers or a day when nobody's watching.

Her many sins have been forgiven — as her great love has shown.

Jesus about the woman · Luke 7:47

If Jesus is who He says He is, then your friend doesn't have to perform anymore.

Act

Practical ways to love this person well.

01

Show up when the camera is off

Don't just engage with their content. Show up in person. Text them when you're not asking for anything. Sit with them at lunch when they're not filming. Let them see that you're interested in the version of them that doesn't perform. This will feel strange to them at first — because most of their relationships exist inside the phone. Be patient. Keep showing up.

02

Ask about the thing behind the post

When they post something vulnerable or cryptic, don't just react to it online. Ask them about it in person. Say: I saw what you posted. Are you actually okay? This does two things. It shows them you're paying attention to more than the surface. And it gives them permission to tell you the truth without an audience watching.

03

Let them be boring around you

One of the most loving things you can do is create space where they don't have to be interesting. Don't expect them to entertain you. Don't treat them like content. Just let them exist. Watch a movie. Go for a drive. Sit in silence. Let them feel what it's like to be wanted without having to perform for it.

04

Name what you see that's real

Your friend is so used to being seen as a brand that they've forgotten they're a person. Tell them something true about who they are that has nothing to do with their online presence. You're a good listener. You're thoughtful. You notice things. You make people feel seen. Name the image of God in them that the algorithm can't quantify.

05

When you bring up Jesus, start with being known

Don't lead with sin or judgment or how social media is bad. Lead with this: Jesus sees the version of you that nobody else sees. He knows the face behind the filter. And He doesn't look away. Tell them about the woman in Luke 7 — how she showed up desperate and left forgiven. How Jesus let her ruin His reputation to restore hers. How He sees your friend the same way. Fully. Completely. Without needing them to perform.

06

Don't make their worth about their platform

Never say: You'd be so good at using your platform for Jesus. That just turns the gospel into another performance. Don't treat them like an evangelism tool. Don't ask them to post about church or share a Bible verse for clout. Let the gospel be the thing that frees them from needing a platform at all. Let them hear that they matter to God even if they never post again.

Watch out

What not to do.

Do not tell them to delete their accounts or that social media is fake. They already know it's not fully real. Telling them to quit cold turkey just sounds like you don't understand how their entire social world is built. You'll lose them immediately. Do not treat them like a project or a cautionary tale. Do not say things like: You're so much more than your follower count. That sounds condescending. They know they're more than a number. They just don't feel like it. Show them they're more by treating them like they're more — not by saying it. And here's the hard part: after you have the gospel conversation, they might not change right away. They might keep posting. They might keep chasing the numbers. Your job is not to manage their social media habits. Your job is to stay. To keep being the person who sees them when the camera is off. To keep pointing them to the God who knows them fully and loves them completely. That kind of friendship costs something. It takes time. But it's the kind of love that actually looks like Jesus.

Scripture
Put this in their hands

Luke 7:36-50 · Psalm 139:1-6

Luke 7 shows them what it looks like to be fully seen and fully loved by Jesus. Psalm 139 reminds them that God has always known them — before the followers, before the filters, before any of it.