Suburban Homeowners
L1.2s
Established Affluent
They built the life they planned and discovered the plans left something out.
Median age
45 yrs
HH income
$175k
Owner-occ.
91%
HH size
2.6
Who lives here
Primary Burden
Competence as identity
Hidden Reality
Chronic low-grade loneliness
Live Pressure
The marriage running on logistics
Their voice
“You are awake before the alarm because your brain started without you.”
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