Field guides · New Subdivision First-Timers · L7.1-A
L7.1-A

Affluent New-Build Families

New streets where the money and the children arrived together, and nobody living here got here before the houses did.

Free · Yours to print · Seven field notes follow over two weeks
New Subdivision First-Timers · One of 3
In this guide
IDo now
IIWho lives here
IIIWhere it is cracking
IVWhat to say
VA story to share
VIFor you
IIWho lives here

Read on the street, not on a spreadsheet.

Setting

Large detached houses, almost all of them built since 2000, on roads that did not exist thirty years ago. More than nine in ten households here own the home they live in.

Work

Managers are the largest single group of workers living here, about one in six of them. Sales workers, accountants, office and administrative workers, teachers and nurses come after.

What they are hungry for

Somebody who has already raised children through the part they are currently in the middle of.

IIIWhere it is crackingSigns, not proof of anything

You cannot know the reason from the sidewalk.

The question with nobody to ask it of
The households the road is not built around
What the payment does not show
The rest of
the guide

What to do this week, what to say, and why the news is good on this particular street.

The full guide carries the four first actions, three real conversation scenarios with the notes underneath each line, a story worth telling here, and the Gospel written into what this street is actually carrying. It is free, and it opens in the browser.

Where to next